By my understanding, it's basically protection against theft or loss, by backing up data on your phone to a server that will allow it to be restored and giving you options to track the phone's whereabouts, set off alarms, shut down operating functions if someone tries to switch out your SIM card, etc. I'm not entirely sure of it, though, which is why I was kinda curious. I found it while looking for something to backup my contacts on.
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